... Hans G. Beck.

Words that speak to the heart

I have enjoyed language for as long as I can remember. At first, of course, it was my mother tongue, German. When I learnt other languages, first the classical ones at school and university: Latin, English, Ancient Greek and Hebrew, then later French, High Arabic, Moroccan and a bit of Spanish, I realised that language is not just words, but also a way of life.

• ways of life,

• flavours,

• colours.

You can paint with words just as you can with paint and brushes.

I am always happy when my mottos and titles are used for festivals, events, places, products, etc. I even organised an art exhibition in New Zealand. Even an art exhibition in New Zealand decided in favour of my proposal. An international aid organisation with over 400 employees adopted my suggestion for a new modern name.

Of course, the creator of the name is never mentioned, we ghostwriters like to stay in the background, but the satisfaction is great when our language creations give expression to ideas and make an impression on customers.

The great thing is that you meet people all over the world who also have an ear and a heart for language. I like to ask them what effect certain words have on them. I simply refer to these people here as the "team". This is not to be understood formally, but without such co-thinkers and formulators I wouldn't get very far.

Translated with www.DeepL.com/Translator (free version)